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Ivory (soap)
This article is about products for personal care. For the laundry detergent, see Ivory Snow.
American personal care brand (created )
| Product type | Personal care |
|---|---|
| Owner | Procter & Gamble |
| Country | United States |
| Introduced | ; years ago() |
| Markets | United States, Canada, Philippines (until ) |
| Website | |
Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water.
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Over the years, the brand has been extended to other varieties and products.
History
In , the J.B. Williams Company in Glastonbury, Connecticut, manufactured soap under the name Ivorine. Williams decided to focus on its shaving soap and sold Ivorine to Procter & Gamble, which later developed Ivory.[1]
In , James Norris Gamble, son of Procter & Gamble